Where? When? How? Like so much of the admissions process, the college visit has become significant in ways that may not be readily apparent.

Schools are increasingly tracking potential applicants well before they ever set foot on their campuses, watching for the kind of “demonstrated interest” that can provide a distinct admissions edge.

There are specific ways to show that interest, while making the most of your college visits—both in-person and virtual.

Learn how to meet with students or faculty, visit specific departments, facilities, or programs, get an insider’s view of (and make an impression at) each school, connect with admissions officers and maintain those connections throughout the application process.